How to Use Email Marketing to Strengthen Your Internal Comms

workers in a conference call

As your company grows, ensuring that every staff member stays aware of important business updates can be a significant challenge. You must find a way to keep employees properly informed, but in a way that still allows them to avoid distraction and carry on with their daily tasks.

While there are many apps on the rise to help with this, according to a recent Radicati Group study, email marketing remains the best tool for balancing internal communications with productivity. So, in this article, we’ll cover why internal comms should remain a top priority, and explain how to use email banners and other tools to maximise your engagement.

Why should you pay attention to your internal communications?

With today’s rapidly evolving employee behaviors, internal communication is more important than ever – and it can go far beyond simple HR communications.

Here are the reasons why, plus a few practical tips to get your company started.

1. To keep in touch with increasingly geographically dispersed teams

We’re living in the new normal. In this highly digital-first world, it’s increasingly likely that your company will employ team members on a remote basis. There may also be a rise in employees who opt to work from home simply because of its benefits.

Internal email communications can be a fantastic way to keep in touch with these dispersed team members and to continue to keep them engaged wherever they are in the world. It’ll help to give them a feeling of connectedness with their peers, like they properly belong to the company’s culture. This could in turn encourage them to stay longer and perform higher.

Even better, email is nothing new – so it’s easy to implement compared with new tools such as Slack or Asana. In fact, 67% of employees are already using the classic email to keep in touch with colleagues (Expert Market), so why not use the same channel for internal HR comms?

2. To inform staff of important company updates

74% of employees feel like they are missing out on important company announcements, according to Gallup. That includes important policy updates, employee shout-outs, charity drives, adjustments to the process and all the other shifting changes that make up the life of a business.

So if we know that staff want better company updates, then we see a clear opportunity to use internal email marketing. Here are examples of company updates that your employees will definitely benefit from:

  • Changes in policy: Changes in policy can have a huge impact on the business, so make sure that new developments get off on the right foot with company-wide announcements (and, even better, calls for feedback or discussion – to build an effective two-way communication).
  • Training opportunities: We live in a changing world, where new skills are required all the time. Offer training opportunities and clearly advertise them with the use of internal news announcements.
  • Recruitment/promotion opportunities: Much like skills are always evolving, so too will opportunities for advancement within the company. If this is clearly advertised, you can tap the right people within the company. Even from HR’s point of view, potentials are often overlooked. Who knows? It might be someone you don’t expect.
  • Employee recognition: Employee recognition boosts morale and productivity in the workplace. Is someone doing a particularly great job? Let the whole company know with a shout out.

3. To promote company content and new initiatives

Along with news and changes to policy, you can also use your internal HR comms to promote the company’s content, as well as any new initiatives it is taking part in.

For your company marketing to succeed, understand that your staff hold a significant power. Chances are many of them are on social media like LinkedIn or Facebook, both of which are powerful tools in getting a message out. So, if your content is great or you’re taking part in an important initiative (see below for examples), your staff could be your biggest promoters. Get the word to them and encourage them to join in or share, and see how far the news travels.

Here are creative content/initiatives which your company can promote internally:

  • Blog content and marketing resources: Your customers are not the only ones who should be reading your marketing materials. Whether it’s customer guides, whitepapers, instruction booklets, or pamphlets, your staff must also be informed to keep the consistency and to stay aligned with the brand.
  • Initiatives: Think charity drives, sports teams, social activities, competitions, partnerships. If your company is taking part in something exciting or interesting, get the company on board!
  • Staff surveys: How well are your leaders doing? What do employees think of recent changes or new products? Staff feedback surveys can be a great way to generate anonymous insight into the thoughts of the people on the front lines, and internal email marketing is a useful way to get these surveys into the hands of your organisation.

How to use email banners for effective internal communications

An email banner is probably the most underrated and overlooked internal communications tool. It’s the branded image that goes on top or at the bottom of an email accompanied with marketing copy that helps the sender to make a major marketing impact with every message.

parrot digital email signature

What goes into an email banner?

Banners need to be well-made to achieve the desired impact. Typically, they will be graphically designed to maximise their ability to visually promote key initiatives, changes in policy, blog content, and so on.

They can also feature multiple clickable calls-to-action, where every click is tracked and reported on in order to measure engagement with different programmes and initiatives.

Employees use email to communicate the majority of the time, so their collective insights can measure whether your campaign has been effective. And, if you see that staff are not clicking and reading the emails, that itself is also valuable data (it means you may need to make some changes!).

By managing email banners from a central database, which you can do so with a tool like Rocketseed, it’ll also be easy to swap them out for new banners and have those new graphics automatically apply to all the applicable email senders you need (no manually copying/pasting graphics into each individual email).

Other best practice to strengthen your internal communications for HR teams

Aside from making the most of your email banners, here are other ways to promote effective internal communications in your organization:

1. Make the most of your email signatures

Many overlook the opportunities of the humble email signature. Think about it: there’s one at the bottom of every single email that you send, in addition to everyone else at your company.

With a modern HTML email signature generator, you can create interactive signatures with buttons to your social media channels, key web pages, promotions, or whatever it is that you need to advertise internally. Plus, by hooking these buttons up to your analytics system with in-built UTM tracking codes, you can also keep an eye on the performance and see just how effective your comms have been.

2. Promote your brand within the company

Of course, your company’s branding will have been devised with the company’s customers in mind, but let’s not forget to take into account your values and purpose. Just because you’re emailing an internal audience now doesn’t mean branding is no longer important.

Internal branding ensures employees are aligned with the company’s vision, philosophy and tone. When your employees embrace these values, this will reflect on how they interact with your customers and stakeholders.

Your employees probably receive countless emails a day. In order to effectively market an internal message to them, you’re going to need to treat them like any other marketing audience – they have needs, challenges, and time limitations.

Focusing on visual appeal, good UX, mobile functionality, and clear user goals are common techniques that help increase the open and click rates of your internal emails.

3. Keep emails concise

Emails let you write a full-length novel, but that doesn’t mean you should. Employees tend to focus on their tasks at hand, and most people at work are on a deadline, so they simply don’t have the time and inclination to read a lot of text. If you have a lot you need to say, perhaps due to the seriousness of the announcement, consider how you might be able to simplify the message into a few core points.

If it’s imperative that you get the entire message across, consider creating alternate content (i.e. a presentation or PDF) and using emails to market that. Or, consider booking Zoom calls or face-to-face time to find better ways of engaging your audience with a greater message. Again, email can help you market and organise these.

4. Organise, strategise and automate your emails

The old rule of thumb is to avoid sending multiple emails in one day. Nobody likes spam, and your staff has a lot of things on their plate.

If you have a lot of things to say, sending multiple emails a day may not get the message across; your staff might start to ignore you, potentially sending your open rates plummeting as a result.

Consider starting a scheduled internal newsletter with multiple links to important announcements so employees just receive a few emails a month containing everything they need to know. If it’s scheduled, they’ll also know when to expect it and can plan accordingly if it’s something they enjoy reading. Of course, remember to keep it interesting!

Looking for professional email signature and banner software? We’re here for you!

Manually uploading, changing and checking email signatures and banners is time consuming, which is why you need a tool that makes it simple.

Parrot Digital is the exclusive provider of internationally renowned email signature manager Rocketseed in Australia and New Zealand. With Rocketseed, you can centrally manage all of your company’s senders and their signatures/banners, making small changes that can be rolled out automatically to everyone applicable.

Not only that, but we’ve got a talented graphics team on hand to help you design fully brand-compliant visuals and a host of templates for you to pick and choose from if you’d like help making a start on your own. To learn more, check out our pricing page or get in touch with us today.

Robyn Woods-Child | Managing Director

Connect with Robyn on LinkedIn

8 email signature banner ideas sure to generate engagement

Are you getting the most from your email signature banners? Every email you send is a fabulous opportunity to display a clickable email banner which can help drive traffic to your website and achieve various marketing objectives.

But, like any marketing activity, you need to get email banners right in order to drive those interactions and engagements. So, let’s help you stand out from the crowd and look for opportunities to really get your emails shining with these eight engaging email banner ideas.

1. The “how are we doing?” banner

Incorporating a ‘Rate Our Service’ banner in your email is a great, non-intrusive way to get feedback from your clients.

With these convenient buttons, your audience can effortlessly select the desired rating in one easy click, without having to complete a lengthy survey form. Plus, this instant click-notification can help you discover how employees are performing in real time and follow up accordingly.

2. The “let’s get social” banner

Looking to really build those social media channels?

Encourage your audience to follow you on the social platforms of your choice for all the latest and greatest news your brand has to offer. Here, they can not only stay on top of trends but like, comment and engage with your brand to become some of your biggest brand ambassadors!

3. Showcase your success

Case studies can be some of your most powerful content – in fact, 50% of B2B buyers told Isoline they find case studies the most useful content type, second only to videos.

People want to hear from reliable sources that your product/service lives up to its promise. Use this opportunity to showcase these testimonials (in either written or video format) and drive traffic to your website.

4. The “worth a thousand words” banner

If you thought case studies were powerful, videos are on another level. As we mentioned above, videos were considered the most useful content a business could publish, and they’re also the most likely content B2B users will share!

Grab your audience’s attention with a short informative video and promote it with your email banners. Now watch those views roll in as people engage with your content and begin to share it on their own feeds.

5. The “Extra! Extra! Read all about it!” banner

If clients love your brand, they’re going to want to hear all about how it’s going – that means promoting news and updates when those big stories break.

Maybe your company won a big award, or you’re launching a new product that will rock the industry. Let people know in your day-to-day emails! Not only does this keep your clients informed, but it’s more traffic being driven back to your website, which is always a bonus.

6. The “it’s that time of the year” banner

If you can’t beat them, join them. Customers love those seasonal deals and, if all of your competitors are doing it, why aren’t you?

Take advantage of promotional marketing opportunities presented by seasonal dates and see your sales soar.

7. Spotlight your sponsorships

There are few loves in this world quite like the love people have for their favourite sports teams. If your brand also has a go-to team, why not show your support with specially branded email signature banners?

This can be a great way to get on the same level as your audience. A love of sports is a deeply humanising thing, something we can all relate to (even those who don’t support a team can usually empathise with the passion), which is a fabulous way to build and nurture customer trust in your brand.

8. Drive your charity donations

Speaking of showing support, email banners are also a wonderful opportunity to show off your charity partners and help get more eyes on their great cause.

Of course, any additional attention you can drive towards the charity of your choice is going to be a win in everyone’s eyes. Your brand once again shows that it’s run by real humans with real values, and some people (or cats) in need get the attention they deserve and, hopefully, some extra donations.

Ready to drive real results with your emails?

New to this? Setting your emails up with fabulous marketing campaign banners is easy with Rocketseed email signature software, where you can centrally control all of your custom-designed banners in one, easy-to-use platform. At Parrot Digital, we’re the exclusive partners for Rocketseed in Australasia – jump on a call with us today to see a demo, and let’s talk about how we can help take your email campaigns to the next level.

Already one of our clients? Our local support team is just a phone call or Zoom meeting away, ready to assist you. Get in touch with us now and let’s see what kind of email signature banners will work best for your company.

Robyn Woods-Child | Managing Director

Connect with Robyn on LinkedIn

7 key differences between an Email Signature Generator and an Email Signature Manager… which is best for your business?

This article was originally published by Damian Hamp-Adams, CEO at Rocketseed.

What’s in a name? Email Signature Generator vs. Email Signature Manager

When you search for ‘email signatures’, you’ll see results showing ‘Email Signature Generator’ and ‘Email Signature Manager’ solutions. Are they radically different or really the same thing? Can you simply ‘generate’ the best email signature for your business or do the right email signatures really need ‘managing’?

Given widespread remote working, squeezed marketing budgets and the fact that the average employee sends over 10,000 emails a year, effective email signatures are more important than ever. So, for this post, I’ll highlight a few differences in features and benefits to help you decide if a ‘generator’ or ‘manager’ solution is best for you, your business and your brand.

First off, ‘The Basics’ – a few similarities

Whatever type of email signature software you choose, it should always be able to deliver:

  • An on-brand email signature design containing employee contact details.
  • A level of interactive linking and ‘clickability’.
  • Compatibility with your email client, for example Microsoft 365 and Google Workspace.
  • Correct display on every device (You mustn’t assume this as standard. Your signature MUST be optimised for mobile – it’s an essential requirement and key to our signature solution).

1. Creating Email Signatures: Generator Templates vs. Professional Design

When designing your email signatures, it’s essential that they’re perfectly on brand, that all employee contact details are correct and that they display perfectly on all devices.

Email signature generator templates allow you to upload your company logo, add individual employee contact details and customise colours and fonts, but the key question is… will you get professional, ‘on-brand’ signatures or just ‘near enough’? If your branding is simple and you find a template that’s a good fit then you can quickly ‘generate’ your new signature design with ease.

At the other end of the scale, an email signature manager might offer more customisation options or even a professional design service. It takes longer, but will have a more bespoke branded look and undergo more rigorous testing across devices. So, if you’ve got complex brand guidelines with a strict brand team (sorry Rocketseed brand team!), want a streamlined signature that’s optimised for mobile – and have a project time allocation – you might want to consider the email signature manager ‘designer’ option.

Can a generator give you a completely ‘compliant’ design? Omitting email signature legal disclaimers and compliance information can have significant consequences. It’s key you check with your legal advisor and then an email signature management specialist can incorporate your industry and location regulatory requirements.

Will every employee have the same on-brand email signature design?’ This is where the crucial issue of control comes in…

2. Controlling Email Signatures: Tamper Temptation vs. Centrally Controlled Consistency

This is where the size of your business, the time your IT department has to spare, and your level of commitment to company-wide brand consistency all make a big difference.

If it’s just you or a handful of staff in the same office, no problem. A simple email signature generator will give you a branded signature that each of you can apply individually. There’ll be some copying and pasting involved which can be a bit clunky to manage, and maybe some HTML knowledge required too, but that’s about it. As for staying on-brand with the correct contact details, you’d like to think you could trust your 5 co-workers to take responsibility for their own signatures, right?!

But with even a few more employees, let alone hundreds or even thousands, things start looking very different. Does anyone on your IT team have time to manually set up, update and check on more and more email signatures? And can your employees resist the temptation to tamper (motivational quote and emoji alert!) that could put your brand at risk?

That’s where you start to see benefits from an email signature manager that gives you centralised control.

That way, you can set-up and modify designs across your business in an instant, keep everyone on-brand and – with a feature such as syncing your signatures with your Active Directory – keep everyone’s contact details up to date automatically.

Importantly, you can also then start to centrally assign different signatures to different departments (such as Sales, Finance, HR and Operations), different product and service divisions or regional offices. These are the common scenarios we see where email signatures need to be ‘managed’ rather than a 1-size-fits-all generator.

Who’s in the powerful position of central control? Totally up to you. With us it normally sits with Marketing or IT. HOWEVER, maintaining brand consistency – particularly in a time of widespread remote working – has made central control an essential part of effective email signature management.

3. Email Signature Technology: Copy & Paste vs. Central Secure Signature Deployment

When it comes to email signature technology, you’re faced with issues including compatibility, set-up, security and IT support – so you need technology that gets the job done quickly, simply and is, above all, trustworthy.

We see huge amounts of time, money and resources being spent on trying to execute signatures in house or with poor generator technology that simply doesn’t suit larger scale businesses, riskily relying on individual employees copying and pasting code and falling far short of the business’s best-practice IT compliance standards.

Believe it or not, we’ve delivered email signature designs through our own email signature generator tool, simply to have the customer back to us for the signature management solution instead PURELY because they couldn’t get 50% of their fellow colleagues to update their signatures.

Again, simplicity is key – A user-friendly email signature management solution should require no user HTML coding and enable centrally-controlled email signature deployment instantly.

Managing the email flow from any environment eg. Microsoft 365 (formerly Office 365) and Google Workspace (formerly G Suite), email signature managers should also be able, if required, to smarthost to downstream platforms or create specialised mail routing. Adding DKIM and SPF to mails should ensure the highest deliverability rate and adding CNAMEs – so that click URLs aren’t seen as phishing attempts – can improve your marketing results massively. Your peace of mind should be paramount with the highest industry security standards, testing and troubleshooting.

On this point, email signature management tools should all work without user intervention. Just send your email – from any device – and the same signature is applied. SIMPLE. See how a business email signature management solution can work for Microsoft 365 and Google Workspace.

4. Email Signature Marketing: Promotional & Social Space vs. A New Campaign Channel

How much marketing power do business email signatures really have? Most signature template generators will let you add links to your website and social media channels so that recipients can click through to your content. You might even be able to upload a ‘banner’ to run a promotional message. But your marketers – given the option – will always want more…

Marketers need to reach the right target recipients with the right branded message at the right time… and see real results (potentially far better than bulk email marketing campaigns).

An email signature management solution should let them:

  • Segment and target key recipient audiences
  • Create and schedule automated banner campaigns
  • Engage recipients and drive high-intent traffic direct to your site or sales platform (with banners such as these 33 great email signature marketing banner examples.)

At a time of marketing belts being tightened, your business’s email signature marketing can absolutely achieve results as a highly cost-effective campaign channel!

5. Measuring Email Signature Success: Assumptions vs. Detailed Data & Real Results

Having rolled out new email signatures, how do you know if they’re achieving anything? OK, they may appear fine but we find our customers want certainty.

As the name suggests, an email signature generator isn’t focused on producing performance insights.

However, an email signature manager should provide you with all the data analytics and reporting you need to make decisions, for example:

  • Which of your employees is sending the most branded emails?
  • Which banner campaign is driving the most click-through?
  • What are the split test results showing?

Add in a feature like real-time click alerts and your sales and customer service teams can respond immediately to any type of recipient engagement.

As for tracking signature click-through traffic on your website and sales funnel, that’s where features such asGoogle Analytics and CRM integrations make an email signature management tool more valuable for businesses large and small.

6. Servicing Email Signatures: On Your Own vs Ongoing Support

The best email signatures aren’t static. In fact, your newly-created signatures are just the start.

As I’ve said above, there will be design updates, new employees to add, new promotional campaign banners to run or maybe full-blown brand changes and roll outs! The list goes on.

There’s also the big ‘WHAT IF’ – what if something goes wrong? A quick do-it-yourself email signature generator could leave you on your own, with headaches that your IT and marketing staff really don’t need.

An effective email signature manager is more of a software-as-a-service solution and that ‘service’ can make a big difference. We’re not just talking emergency technical support – although that’s essential – but real ‘human’ hands-on help, from developing a new signature design to making sure your banner campaigns are right on target. So keep in mind, a big factor that sets the ‘managers’ apart from the ‘generators’ is the level of support and service.

7. Budgeting for Email Signatures: Free vs. Return on Investment

Budget allocation for email signatures is also key, but does it sit within your IT or marketing budget? Could it be freed up with a ‘free’ email signature generator tool?

There’s always going to be the temptation of a free generator or simply using the standard Microsoft 365 and Google Workspace signature tools and, if they do more-or-less everything you’re looking for, then that’s great!

But if you want most of the ‘manager’ benefits described above – from company-wide brand consistency and a new marketing campaign channel to high-intent traffic and ongoing service – then you need to start seeing your email signatures as an investment that can easily ‘pay their way’ and deliver real return on investment (ROI) when used to their full potential. This isn’t a pitch piece BUT to get an instant idea of price ranges take a look at our product and pricing plans.

So which is best for you and your business? An email signature generator or an email signature manager?

Well, as you can see, it depends on a lot of factors – your design requirements, the size of your business, your marketing ambitions, your demand for data, your IT resource and your budget… not to mention the risks you’re prepared to take (or hopefully not take) with your brand image!

If you want brand consistency across your business email, a cost-effective and engaging marketing channel and an email sign-off that can drive direct sales, then I’d suggest you need a serious email signature management solution.

We work with companies across the world and offer both email signature generator and management tools. Our different products meet different needs. Known for our service and expertise, we speak the language of both IT and marketing so whatever your questions – no matter how detailed or straightforward – we’re here to talk you through what you need to know!

7 Tips to choosing the right email signature software

1. Will your new email signature software be compatible with your email client?

Is the software you’re considering compatible with Office 365, G Suite or Microsoft Exchange? You can quickly rule out email signature software that won’t work with your email client.

2. Will the security of your business and your customers be protected?

Creating an email signature is the first step, but you also need to make sure you think about security too. Ask yourself, does the software meet these requirements?

  • Secure, local storage: You’re going to be sending out your information and collecting information about your customers. That data needs to be stored securely, and you need to know where in the world it is going to be stored. Ideally if your business is in Australia or New Zealand, the data should be held here as well.
  • International compliance: Look for an email signature software configured to comply with CIS (Center for Internet Security) benchmarks – the world standard for internet security.
  • Security audits: While you’re researching, don’t forget to ask if the software provider undertakes regular security audits and data backups.

3. Is the software centrally controlled?

It’s one thing to create a single, perfect email signature, but what about when you have to update the whole team? Or the whole company? Not everyone is going to update their signature when their details change, branding updates are implemented or signature banner campaigns are rolled out. With central control you will be able to make individual sender or company-wide changes that apply immediately. Good software will even let you schedule your banner campaigns, to ensure company wide compliance.

How centrally controlled email signature software works

The best email signature management software pulls data from a central source either working within the same Azure Cloud or Google Directory as your Office 365 or G Suite.

4. Will the email signature software display correctly on all devices?

Your email signatures may look great on desktop, but do they adapt and look as good on mobile devices? When choosing software, check if it’s mobile optimised. You want email signatures that will display perfectly on a desktop, tablet or smartphone.

5. Is your signature software provider available to call for support?

Does your email signature software provider offer support from a dedicated, Australia-based IT implementation and account management support team? Will the support team speak to you in person if you require it? Does that team include HTML specialists (HTML being the language in which email signatures are written)?

If you answered ‘No’ to any of the above, you might be on-track for trouble down the line. Before making a decision, ensure you’re getting these two services:

  1. IT implementation support: Access to an IT support team means having guidance at your fingertips every step of the way. Implementation of your email signature software will be smoother and faster with this level of support.
  2. A dedicated Account Manager: This is someone who speaks to you in person. Consistent support from the same person, who understands exactly what you’re trying to achieve with your email signature, will help you get the most from your investment. Plus, someone who knows what you’re trying to achieve can help you not only to create an email signature, but also to maximise all the extra features you’ve paid for.
  3. 24/7 IT technical support

6. Will your email signature achieve brand compliance?

Having a support team with HTML specialists means having a professional to help you design and test an email signature design so it 100% matches and complies with your brand guidelines.

Remember to ask whether your provider also offers pre-designed template signatures as well as bespoke HTML options. With both choices it gives you flexibility and access to multiple signature templates or bespoke HTML custom design.

7. What marketing features are available in the email signature software solution?

Every email you send is an opportunity to drive leads, promote your content and to apply specific email banner campaigns.

How many of your customers and prospects don’t know about some of the services you offer, services that could be perfect for their needs? With a promotion or call-to-action in your email banners you’ll get the right message to the right client at the right time, every time.

Your email signature software should have the following marketing and sales features:

  • Banner campaigns
  • Custom date scheduling
  • Multiple banner links
  • Banner campaign retargeting
  • Banner campaign A/B testing
  • Advanced targeting and segmentation (including internal employee comms)
  • Automated Google Analytics integration
  • Salesforce and other third-party CRM integrations
  • One-click survey integrations
  • Real-time banner campaign click alerts
  • Real-time alerts when someone opens an email
  • Built-in reporting analytics to measure the success of your campaigns
  • Simple-to-use user interface and one-on-one personalised training

Email signature software with these features can be used across the whole business – including IT, Marketing, Sales, HR and Internal Comms, and Customer Service teams.

Not sure where to start?

The seven points above are a great place to start, but when it comes down to it, what you really need is someone who’ll listen to what you’re trying to achieve and work with you to get the best results.

That’s us.

To find out what we can do for your business, or to receive a free quote, get in touch today.

Robyn Woods-Child | Managing Director

Connect with Robyn on LinkedIn

What is an HTML email signature, and how do I design one?

While seemingly a small piece of the marketing puzzle, email signatures are some of the most visible branded materials a company can own. After all, every time a customer interacts with your staff via email, they catch a glimpse of your brand – and its quality – via your signatures. But with a quick search you’ll see numerous companies offering different HTML signature generators – some templated, some with drag-and-drop editors, and then companies that offer totally bespoke designs. So what does that mean, and which is right for you?

What are HTML email signatures?

Most major email signature generators provide some type of HTML service. This is because simply building a signature within your email software (i.e. Outlook or Gmail) or attaching an image at the bottom of every email can cause problems. For instance, your signature may display incorrectly in different email clients, the image might cause loading speed issues at the receiver’s end, or buttons that should be clickable (i.e. social media or promotional links) aren’t.

HTML, on the other hand, is designed to work more fluidly across platforms and devices. This is because these signatures are built more like a website than a graphic. They are compressed without sacrificing quality (improving loading speeds), and display correctly across various devices or email clients. Additionally, using a signature generator such as Rocketseed, images can also be stripped from email replies so as to reduce the archive weight of the chain and maintain optimal speeds during those longer conversations.

HTML signatures also incorporate branding, personal images and social media icons, as well as custom links and tracking codes.

Key benefits of an HTML email signature

  1. Customisability: HTML is very flexible, allowing you to build a signature that perfectly meets your brand and marketing objectives. Because code is recognised across platforms, it will allow you to embed graphics and images that display correctly on all devices.
  2. Easy to update: With the right email signature provider, you can instantly update sender information, promotional banners, link URLs, UTM codes and more with the click of a button – automating the change to all applicable senders in your company.
  3. Clickable links: You can make different parts of the signature clickable. Examples include email addresses, social media, website URLs, promotions, maps, or business card downloads.
  4. Click tracking: A custom HTML email signature will allow you to track each click by adding a UTM to the URL. Rocketseed has built in analytics to quickly build reports on campaign performance.
  5. Reduced email size: By stripping images from replies, HTML signatures can reduce the size of an email chain and improve load speeds.

HTML email signatures: Template, drag-and-drop, or bespoke?

Now that you know the ins and outs of HTML email signatures, you’ll need to decide what type of generator you want to use.

  1. Templates: Pre-made email signature designs within which you can make customisations, such as colour, font and images.
  2. Drag-and-drop: An app that lets you build your own template using custom modules that fit together into a wider design. Think of it as lots of little templates that you can put together in an order that you prefer.
  3. Bespoke: Get the signature that 100% aligns with your brand. Create custom signatures with the perfect style, layout and content.

Why choose Parrot Digital?

Parrot Digital is Australasia’s exclusive provider of Rocketseed – one of the world’s leading HTML email signature tools.

With Rocketseed, we can provide totally bespoke, on-brand signatures that get the right message in the right place at the right time, designed to work perfectly on every email client. Plus, with our one-click Google UTM tracking codes, in-built detailed instant reports and custom promotional banners, you can get more from your emails with Rocketseed.

To find out what we can do for your business, or to receive a free quote, get in touch today.

Robyn Woods-Child | Managing Director

Connect with Robyn on LinkedIn

Marketing to Millennials? Don’t Overlook this Valuable Marketing Tool

You may be missing out on a valuable marketing channel to reach your Millennial audience.

While social media, word of mouth and online advertising play an important role in reaching the elusive Millennial market; many businesses overlook a simple but essential channel:

Everyday Email.

You may ask: But do the younger generation even use email much these days?

Email has shifted from a social platform to a business based form of communication. While the younger generation use platforms such as Facebook, Instagram and Youtube for their social interaction and exposure to brands, email still plays an important part in their customer journey.

Typically, Millennials receive most emails from:

  •  Travel Agents
  • Universities
  • Home loans
  • Car loans
  • Hotels
  • Banking and Insurance companies
  • Online Stores

The takeaway: Millennials get a LOT of emails every day from businesses that undersand the need to have a professional email signature. However, they are not aware of software they could use to further engage and connect with this audience to cross and upsell.

One idea to achieve this is through a simple email banner.  Rocketseed software, an email signature generator software, also allows businesses to embed a banner on their emails and even target specific banners to certain audiences (Scroll to the bottom for some examples!).

These banners can be about other products or services the customer may be interested in, important upcoming events, informing of a new product or service and more. As an extra bonus, Rocketseed software integrates with your CRM to notify your business of what your millennials are interested in so you can get back to them ASAP – they do expect a speedy response.

It’s time to start leveraging one of the most basic but fundamental channels that Millennials still use: Everyday Email

Check out some of these examples of how we can maximise your everyday email as a marketing channel by embedding some great banners:

Inshiraah Magdon | Marketing

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