Are you getting the most from your email signature banners? Every email you send is a fabulous opportunity to display a clickable email banner which can help drive traffic to your website and achieve various marketing objectives.
But, like any marketing activity, you need to get email banners right in order to drive those interactions and engagements. So, let’s help you stand out from the crowd and look for opportunities to really get your emails shining with these eight engaging email banner ideas.
1. The “how are we doing?” banner
Incorporating a ‘Rate Our Service’ banner in your email is a great, non-intrusive way to get feedback from your clients.
With these convenient buttons, your audience can effortlessly select the desired rating in one easy click, without having to complete a lengthy survey form. Plus, this instant click-notification can help you discover how employees are performing in real time and follow up accordingly.
2. The “let’s get social” banner
Looking to really build those social media channels?
Encourage your audience to follow you on the social platforms of your choice for all the latest and greatest news your brand has to offer. Here, they can not only stay on top of trends but like, comment and engage with your brand to become some of your biggest brand ambassadors!
3. Showcase your success
Case studies can be some of your most powerful content – in fact, 50% of B2B buyers told Isoline they find case studies the most useful content type, second only to videos.
People want to hear from reliable sources that your product/service lives up to its promise. Use this opportunity to showcase these testimonials (in either written or video format) and drive traffic to your website.
4. The “worth a thousand words” banner
If you thought case studies were powerful, videos are on another level. As we mentioned above, videos were considered the most useful content a business could publish, and they’re also the most likely content B2B users will share!
Grab your audience’s attention with a short informative video and promote it with your email banners. Now watch those views roll in as people engage with your content and begin to share it on their own feeds.
5. The “Extra! Extra! Read all about it!” banner
If clients love your brand, they’re going to want to hear all about how it’s going – that means promoting news and updates when those big stories break.
Maybe your company won a big award, or you’re launching a new product that will rock the industry. Let people know in your day-to-day emails! Not only does this keep your clients informed, but it’s more traffic being driven back to your website, which is always a bonus.
6. The “it’s that time of the year” banner
If you can’t beat them, join them. Customers love those seasonal deals and, if all of your competitors are doing it, why aren’t you?
Take advantage of promotional marketing opportunities presented by seasonal dates and see your sales soar.
7. Spotlight your sponsorships
There are few loves in this world quite like the love people have for their favourite sports teams. If your brand also has a go-to team, why not show your support with specially branded email signature banners?
This can be a great way to get on the same level as your audience. A love of sports is a deeply humanising thing, something we can all relate to (even those who don’t support a team can usually empathise with the passion), which is a fabulous way to build and nurture customer trust in your brand.
8. Drive your charity donations
Speaking of showing support, email banners are also a wonderful opportunity to show off your charity partners and help get more eyes on their great cause.
Of course, any additional attention you can drive towards the charity of your choice is going to be a win in everyone’s eyes. Your brand once again shows that it’s run by real humans with real values, and some people (or cats) in need get the attention they deserve and, hopefully, some extra donations.
Ready to drive real results with your emails?
New to this? Setting your emails up with fabulous marketing campaign banners is easy with Rocketseed email signature software, where you can centrally control all of your custom-designed banners in one, easy-to-use platform. At Parrot Digital, we’re the exclusive partners for Rocketseed in Australasia – jump on a call with us today to see a demo, and let’s talk about how we can help take your email campaigns to the next level.
Already one of our clients? Our local support team is just a phone call or Zoom meeting away, ready to assist you. Get in touch with us now and let’s see what kind of email signature banners will work best for your company.