What exactly is email media and why is it so big?
“E-mail media is like a moving, flexible, interactive billboard inside your company e-mails,” explains Rocketseed’s Wade Willingale. He continues that it’s all about transforming your largest owned media channel, which is everyday business e-mail, into a branding platform without any effort. Emails are directed through Rocketseed’s system and banners and interactive media or links are inserted onto it. This means that each employee who uses company e-mail becomes an empowered sales and marketing champion every day, says Willingale.
E-mail Media is also able to report on its own success “…so you can measure the reach and effectiveness of your campaigns throughout every e-mail that every employee sends.”
E-mail as a marketing channel
E-mail recipients are your intended audience; they are customers, prospects, suppliers and partners. The average business e-mail is opened 90% of the time, reports Willingale. One can therefore guarantee intended audience reach on a daily basis. “E-mail is already there, it’s a daily communication platform, it comes from a known source, so it’s not bulk mail, or spam. Rather, business e-mail is a trusted source that engages the recipient.” .With email media, Marketers simply have the ability to control the timing, messaging, and the look and feel of a campaign on a daily basis.
Email accounts may climb to 4 billion by 2015
E-mail continues to prove itself as the dominant communication channel, says Willingale. Social media may be hot on its heels, but you can’t have a twitter account without an e-mail address. “Your e-mail address is your ID of this world.” It is reported that e-mail accounts may climb to as high as 4 billion by the end of 2015 with more company e-mail accounts than personal e-mail accounts.
