Rocketseed email banners generated a 27.8% engagement rate that prompted over 500 people to visit the donation page
The Cat Protection Society are a NSW Charity based in Sydney, working with the community for the mutual benefit of cats, people and the natural environment. Each year they rehome around 1,000 cats and kittens; assist with desexing a further 2,000 – 3,000 cats; provide information and advice on feline health, behaviour and welfare to more than 5,000 human clients; and reunite dozens of lost cats with their people. They are independently funded, relying on donations, memberships and bequests for their ongoing operations.
Objectives
- Drive traffic to the CPS website
- Convey the Cat Protection Society brand in a consistent fashion.
- Increase interaction with stakeholders
- Encourage tax deductible donations
Campaign
During 2016 the staff of CPS sent an average of 1,100 emails each; 16,650 emails of which over 99% were branded. Banners promoted events or asked for donations. Overall the banners achieved a campaign click thru rate of 21.7%.
The default donation banner (shown above) prompted a click thru of an amazing 27.8% and drove over 500 people to the donation page. Multiple hot spots on the banners reflected the informational areas of the charity’s website and allowed stakeholders to find out more about the charity’s work.
Result
- 16,500 brand impressions delivered in a 12 month period
- Average click through rate of 21.7%
- 527 potential donors delivered to the online donation page.
“With a strict no-harassment fundraising policy, Cat Protection depends on telling our story and letting people decide themselves whether they want to join in our mission. Awareness is therefore hugely important to us, and having Rocketseed on board has provided us with a friendly and positive platform to promote our cause. It is practical, adaptable and does a great job presenting our brand. Moreover, it has been successful in engaging new audiences.”
