Galliard Homes – London’s largest privately owned residential property developer – has been building market-leading, award-winning properties across London and the Home Counties for over 25 years.
The Brief
Creatively and cost-effectively raise awareness and generate interest amongst key buyers in latest offers, buy-to-let opportunities, and future developments. Drive direct engagement, increase website visits, brochure downloads and enquires – all geared to sales team follow-up.
All results of recipient interaction with the email branding to be measurable and actionable.
The Campaign
The introduction of branded signatures across the business featuring trackable links to their social media channels, clickable call to actions, and sign-up to the company’s latest newsletter. Specific project teams were assigned signature variations, to give prominence to their specific developments.
To run in conjunction with the branded signatures, interactive banner templates were applied.
Striking graphics and imagery of the developments were coupled with strong brand identities and clear messaging highlighting location, prices, yields, transport links and key project dates. Critically, every banner featured calls-to-action to drive trackable direct-response, encouraging recipients to ‘download a brochure’ or ‘take a virtual tour’.
Rocketseed’s in-built flexibility enabled these banners to be changed instantly to feature a timely promotion or to change which senders featured a specific banner on their email, allowing selected key areas of the portfolio to be ‘pushed’ at any one time.
Results
Reaching over 70,000 unique recipients over a year, Rocketseed generated over 7,000 clicks, giving an overall engagement rate of over 10%, with some campaigns achieving engagement over 19%.
“Email branding has proved to be an invaluable marketing channel. We knew that Rocketseed’s proposals would deliver consistent brand identity across our emails but the cost-effectiveness of the email banners exceeded our expectations and delivered precise targeting and high-quality interest that our sales teams value – the engagement rates speak for themselves”
Amy Selcott
Head of Digital Marketing
