Social Media is now an essential marketing channel, but are we using it effectively? If you are struggling to grow your audience and increase engagement, read on for some useful tips on using social media as an effective marketing tool:
Share your Unique Expertise
Remember, your audience followed you because they are interested in your field and consider you the expert – so share your expertise. Invest in some research and place yourself in the shoes of your audience, so you can provide relevant and interesting news that your target market will enjoy and share.
Use Strong Visuals
Did you know that our brains process visual information 60,000 times faster than text alone? Your audience will be more likely to click on a Social Media post when you use strong imagery.
Connect with Like Minded People in Your Industry
Follow influencers and other people in your industry. Engage and comment on their posts and even share their content for your followers. Some of them usually follow back, which is great for spreading awareness.
Create a Social Media Marketing Plan
Just like you plan everything else, create a Social Media content marketing plan for a minimum of 3-months. Social Media sites that are neglected or only randomly active will lose their audience.
Promote your Sites
Include Social Media icons anywhere you can. Whether it’s your website, newsletters, or online advertisements.
Parrot Digitals Signature Marketing Software Solution can also help you to grow your Social Media followers every time you or your employees send a business email via Gmail or Outlook by including tracked links to your sites.
Lastly, don’t forget to test and track the results.