According to Seth Godin, marketing guru. What he’s really saying is that potential customers aren’t buying into the rhetoric anymore. They are looking for something you get from a one-to-one conversation...

Getting your employees on board and on brand is imperative and not just an exercise in ticking internal comms boxes. It’s about empowering them to become brand ambassadors...

According to the DMA* 92% of us still use email as ‘the bedrock’ of our marketing programmes. But somehow it's lost its pizazz in favour of the new kids on the shiny social media block. How can we make email fashionable again?

Make sure you pick the right colour for your call to action.  There’s no magic colour that converts better than others so pick one that contrasts and compliments.....