The Hempel uses Rocketseed to promote their Meetings & Events
The Hempel is a stylish and sophisticated 5-star central London luxury boutique hotel. Conceived by acclaimed British designer Anouska Hempel, this imaginative gem aimed to set forth a new experience in hotel accommodation.
Client Understanding
One of the hotels primary objectives was to promote their many Meetings & Events facilities to existing and potential clients. Their events cater for both business and leisure guests. The Rocketseed banners are designed to promote meeting rates, campaign promotions, offers, and in particular showcase the hotels individuality with imagery.
Objectives
The Rocketseed banners became an integral part of the sales and marketing campaigns, and supporting the sales process. The banners also had click alerts activated so members of the sales team could quickly identify clicks and sales leads, and follow these up in a timely and relevant manner.
Results
Through using Rocketseed banners The Hempel were able to attribute bookings directly from their banner clicks, enabling clear ROI. Their Summer Parties banner was received by over 450 unique recipients alone and received a 7.3% click through giving them four times more clicks than their newsletter and producing a higher conversion rate.
“Rocketseed delivered many things for us, from corporate branding to promoting our events and seasonal offers. The results were transparent and enabled us to convert sales leads more successfully”
