Rocketseed Email Media drove more traffic to Bendigo and Adelaide Banks website, than any other channel
Bendigo and Adelaide Bank Limited is one of Australia’s great banking success stories, with its unique locally owned Bendigo Bank Community Banks clearly standing it out from its peers. Australia’s fifth-biggest bank, it also owns mortgage specialist Adelaide Bank and Australia’s only dedicated farming bank, Rural Bank.
Bendigo and Adelaide Bank has a tradition of adding value for customers through quality personal services and a philosophy of giving back to those communities in which it operates. Its Community Banks have returned $135 million in local grants.
Objectives
Bendigo and Adelaide Bank wanted to engage their entire staff in building their brand, driving web traffic and increasing marketing opportunities throughout the entire Bank. To achieve this they wanted to be able to centrally control email marketing banners and the “look and feel” of the outbound emails of their 6,500 employees. While there were some existing marketing banners attached to outbound emails, email media gave the Bank the ability to centrally control all email marketing banners to run in conjunction with other collateral in their marketing campaigns. Bendigo and Adelaide Bank also wanted to be able to specifically target multiple brand campaigns through central control of specific email marketing banner messages from segmented groups of senders.
Marketing Results
Rocketseed implemented it’s global Email Media solution to match the Banks marketing objectives. The internal marketing communication video showcased the new ‘Email Media’ story of engaging its 6,500 employees resulting in a positive impact on the business. Rocketseed email marketing banners are now part of every marketing campaign and congruent with all the other marketing channels and marketing collateral.
So successful is the Email Media solution that they are now are trialing the repositioning of email marketing banners from bottom to top of each email.
So far email marketing banner headers are more than doubling their ‘click through rates’.
‘Rocketseed has driven more traffic to our Bendigo Bank website for a number of campaigns than any other marketing channel’
