New Generation Office 365 and Gmail Emails That Drive Traffic

Exploiting the Power of 1:1 Email

How many vendors and buyers did you email last month?

Our Clients First Brief:

  • Harcourts Rata & Co were launching a NEW BRAND and wanted to transform their Office 365 Emails into a marketing channel to drive traffic to their:

     Feature Homes  | Upcoming Auctions  | Latest Projects  |  Agent  Profiles  | ratemyagent  | Google Reviews | Social Media Channels | Map Links

  • Switch on Rocketseeds Download My Business Card feature enabling one click easy download of an agents business card.

  • Centrally control their Agents signatures.

  • Emails sent from Agents devices must have Harcourt Rata & Cos branded signatures – no more Sent from my iPhone.

WOW what a brief!  They were a dream client to work with and the implementation took only 4 days


Our Clients Second Brief:

  • Create a banner showcasing their feature home of the week.

  • The banner artwork was supplied to our client so they could swap out the feature home of the week for the various agents they manage.

They are offering the banner space as a marketing channel to their Sellers.

This will offset the cost of Rocketseed and further promote open homes and auction dates.

1-2-1 emails have a 97% open rate  extending the reach of every campaign.


The Result:

  • Harcourts Rata & Co can now centrally control all their Agents signatures through a single User Interface.

  • Email recipients can easily view Harcourt Rata & Co upcoming auctions, projects and Agents profiles as well as click on a map link to find one of their branches.

  • Their Sellers have a new direct channel to market.

  • They have off-set their investment by generating advertising revenue via banner sales to their Sellers.

As a bonus all emails sent from Agents mobile devices are branded and have click-to-call phone numbers.

A super happy client launched!

 Professional Real Estate Agents Know First Impressions Count