Your Customers Know Next to Nothing About You!

Congratulations!  You’ve just won a new customer, but research from CEB shows that 57% of the purchase decision is complete before your new customer even met you.

While your new customer is happy with their decision to purchase your product or service to address a specific problem, how do they learn about your other products and services?

As we know, there is far less effort and expense required to sell to an existing customer compared with acquiring new ones.

Are you planning a follow up to sell them on your other services?  Could be a bit early and look like you’re serving a smorgasbord when they only want to snack at this stage.

However, there is another, more subtle way to inform your existing customers of the broad range of services your organisation offers, or the new products just launched.

How about the emails you are sending back and forth to your clients? Would they not be the perfect opportunity?

Think about how many emails you and your colleagues send to existing customers every day.  Depending on the size of your company, it could be thousands a day – and they’re being read because each email contains information relevant to the relationship customers have with your company… and you.

Now imagine having a simple banner embedded in your emails promoting the new service or product just launched that they can click on to learn more.

Imagine again, that you, as the account manager, receive a notification that a customer has taken the time to learn more about a different service or product offered by your company.  Is this worthwhile information?  Could this be a lead?  It’s highly likely.

According to Parrot Digital, exclusive Resellers of Rocketseed software in Australia and New Zealand, a banner on a personal email can achieve up to 4X better engagement than traditional email marketing.

Why?  Because it’s a personal communication from someone they already know, and trust, bringing to the attention of your customers something that could address a business problem facing them that you weren’t even aware of.

Don’t underestimate the power of your everyday communications to be working hard for you to generate your next sale.

Steven Caldwell | B2B Marketing and Sales Leader

Connect with Steven on LinkedIn

Find out how Innova Group got a sale that paid for their licence fees for 6 months on their first day of using Rocketseed – read here

Struggling to Grow Your Social Media Following?

Social Media is now an essential marketing channel, but are we using it effectively? If you are struggling to grow your audience and increase engagement, read on for some useful tips on using social media as an effective marketing tool:

Share your Unique Expertise

Remember, your audience followed you because they are interested in your field and consider you the expert – so share your expertise. Invest in some research and place yourself in the shoes of your audience, so you can provide relevant and interesting news that your target market will enjoy and share.

Use Strong Visuals

Did you know that our brains process visual information 60,000 times faster than text alone? Your audience will be more likely to click on a Social Media post when you use strong imagery.

Connect with Like Minded People in Your Industry

Follow influencers and other people in your industry. Engage and comment on their posts and even share their content for your followers. Some of them usually follow back, which is great for spreading awareness.

Create a Social Media Marketing Plan

Just like you plan everything else, create a Social Media content marketing plan for a minimum of 3-months. Social Media sites that are neglected or only randomly active will lose their audience.

Promote your Sites

Include Social Media icons anywhere you can. Whether it’s your website, newsletters, or online advertisements.

Parrot Digitals Signature Marketing Software Solution can also help you to grow your Social Media followers every time you or your employees send a business email via Gmail or Outlook by including tracked links to your sites.

Lastly, don’t forget to test and track the results.

Inshiraah Ismail | Marketing Assistant

Connect with Inshiraah on LinkedIn

7 Essential email banners to boost your business

Are you getting the most from the space on your email? Is every banner on your emails enticing real-time sales interaction?

So maybe it’s time to update your strategy and start mixing things up a little. Stand out from the crowd and start looking for opportunities beyond your typical, day-to-day salesy banners.

What you want to do is:

Get your clients’ attention. Get them interested. Get them engaged. And get them CLICKING.

Now we know, not all email banners are created equal. That’s why we’re here to help you. Start turning heads with every email you send, with these 7 ‘must-have’ banners for any marketer’s email branding strategy.

1. The “how are we doing?” banner

Customer Service should be at the forefront of your business.

Incorporating a ‘Rate Our Service’ Banner in your email is a great, non-intrusive way to get feedback from your clients. They can effortlessly select on the desired rating in one easy click, without having to complete a lengthy survey form. The instant click-notification can help you discover how employees are performing in real time and follow up accordingly.

2. The “let’s get social” banner

Sharing is caring, especially when it comes to Social Media.

Encourage the readers of your emails to follow your social media channels for all the latest and greatest news your brand has on offer. Not only do they stay on top of trends but they can also become your biggest brand ambassadors!

3. The “straight from the horses mouth” banner

Establish credibility and trust with a case study.

Empty promises won’t get you anywhere. People want to hear from reliable sources that your product/service lives up to its promise. Use this opportunity to showcase these testimonials (in either written or video format) and drive traffic to your website.

4. The “lights, camera, action” banner

Let’s admit it, people have short attention spans.

Grab their attention with a short informative video. There’s no need to spend a fortune on the production of your video, with so many affordable and even free video software tools available. If a picture is worth a thousand words, just imagine how powerful your video will be!

5. The “Extra! Extra! Read all about it!” banner

Keep your clients up to date with all your latest news.

Maybe your company won a big award, or you’re launching a new product that will rock the industry! Not only does this keep your clients informed, but also drives traffic to your website, which is always a bonus.

6. The “it’s that time of the year” banner

If you can’t beat them, join them.

Your competitors are doing it, so why aren’t you? Take advantage of promotional marketing opportunities presented by seasonal dates and see your sales soar.

7. The “because you’re worth it” banner

Who doesn’t love free stuff?

We’re sure you agree that client retention is just as important as acquisition. So show your clients just how much you appreciate their continued support by exclusively offering them something for free. A freebie every now and then will not only show loyal clients how much you care but will also help re-engage inactive clients.

Feeling inspired to spice up your email banners but need a little help? Our super-efficient Account Managers and creative Designers are ready to help you every step of the way.

And with Rocketseed’s advanced segmentation, targeting and scheduling rules, you can relax knowing that every recipient will be targeted with the right banner message at the right time.

So for the most engaging email banners, you know who you need…

Leonie van Aswegen | Marketing Coordinator

Connect with Leonie on LinkedIn

Email branding alchemy for agencies: 5 golden rules

Why Email Branding ‘Alchemy’?

In their ceaseless search for shiny new marketing channels to promote their clients, many marketing agencies are overlooking a truly ‘golden’ oldie – their clients’ everyday employee email.

Because when it comes to achieving effective engagement, email branding can transform dull everyday employee emails – through the power of professional email signatures and interactive banner campaigns – into 24-carat marketing gold.

After all, every email your clients’ employees send is a personal communication that represents a golden opportunity for brand-building, up-selling, cross-selling and more – converting email contacts into customers.

Here’s our 5 golden rules. Let the email branding alchemy begin…

1. Brand all emails

Well-designed email signatures and interactive banners with clickable links are brilliant ways to combine creative, consistent branding and marketing campaign messaging into a trusted mode of communication – to a captive and willing audience.

And design makes all the difference. So to get the perfectly polished professional look that your clients expect, keep your campaign creative in line with our best email signature and banner design guidelines and your design will shine!

2. Personalise all emails

It’s difficult to craft truly personalised messages in ‘batch & blast’ email marketing campaigns for the simple reason that they aren’t personal. That’s why employee emails are so valuable – they’re written one at a time to a single person.

Over 95% of these emails are opened, compared with a low proportion of direct marketing emails. Branded communication in personalised emails consistently results in click-through rates 5-7 times higher than traditional digital marketing campaigns.

3. Target all emails

Maximise the marketing power of employee emails by creating a range of messages and links that can be used depending on the target recipient’s previous inquiries, purchases and demographic profile.

Segment your clients’ email contacts and precision-target every segment or individual – alert them to new products and promotional offers, invite them to events and keep them up to date with all your clients’ news. And also be sure to link to social media channels to encourage customers to engage with your clients’ brands on their own social networks.

4. Make all emails clickable

Beware! Your email alchemy will never work if you ignore this nugget of wisdom: Always include a clear call-to-action! A clear and compelling call-to-action (CTA) is the golden key to click-through and conversion.

But – as with all alchemy – there’s room for experiment. We’ve experimented with shapes, sizes, colours and copy in a quest for the CTA that captures the most clicks. Click here to find out more.

5. Look and learn

Use employee emails to test advertising, branding and messaging on a small engaged sample before rolling out a mass marketing campaign for your clients.

Of course, to get this precious information you need an email branding solution with excellent reporting and analytics capabilities. And with real-time click alerts you can immediately see exactly which messages engage recipients and make them respond. It’s a great way to understand exactly what your clients’ customers want.

Expert email branding – from professional email signature software to full campaign services – can fully leverage the power of employee emails for your clients.

So to turn your clients’ emails into marketing gold, talk to the expert email branding alchemists. Find out how Rocketseed can help your agency generate more leads and drive mores sales for your clients. Download the eBook “Extend the Life of Your Marketing Campaigns” here

Robyn Woods-Child |  Managing Director

Connect with Robyn on LinkedIn

Uncover the hidden gem that has minimum input, but maximum impact

Like a treasure hunt, marketers are constantly looking for the hidden-treasure box that contains the secret towards increased-outreach for their clients business. Every marketer’s dream is to find that channel that can make their business more visible, stand-out from the competition, and generate high-quality leads.

They say that the apple doesn’t fall far from the tree. Indeed, the solution that most marketers are looking for lies in a communication-channel that they use every day, without realising it. The secret recipe lies in your emails.

Emails are the steak that is waiting to be grilled

Similar to a barbecue where hungry guests are eagerly waiting for the steak to be prepared, emails represent an exciting raw opportunity that needs to be slightly-tweaked to become a marketing powerhouse.

On average, every business send 120 emails per day. Think about that for a second. Those are 120 opportunities for you to spread your message and increase your brand awareness to customers.

What if we could slightly-tweak your emails to become conveyor belts for your company’s message? Would that put some sizzle in your steak?

Email branding is the map to the Treasure Island

Because your business already uses emails to interact with customers on a daily-basis, branding your emails is the secret strategy that can breathe life into your marketing campaigns. The use of attractive email banners, signatures and newsletters turns your emails from a simple business communication channel to a marketing powerhouse.

Branded emails allow you to personalise your message to potential leads, generate and nurture new leads, and finally convert them to loyal customers.

Rocketseed is the key to the treasure box

Now that you found where the treasure is located (email branding), you need the key to open the box. Rocketseed software provides an easy and efficient solution for branding your emails and delivering them to your recipients in the right format. The software converts every email into a marketing tool by attaching a banner and a signature within every email that you send.  It is a minimum input but maximum impact strategy for extending the life and reach of your marketing campaigns. With Rocketseed, you can achieve personalised, high quality branded email messages through a simple and efficient setup process.

And the marketing agency can provide that key

Are your clients looking for greater ROI on their marketing efforts? Your agency can offer them the ultimate solution for boosting visibility, brand awareness and converting more leads into customers.

Download the Extend the life of your campaigns eBook here to find out how!

Robyn Woods-Child |  Managing Director

Connect with Robyn on LinkedIn

Can email branding really increase the ROI for your business?

The power of everyday email

Think how many emails each employee in your company sends each and every day. To customers, prospects, suppliers and partners. People who already know your company and open the email as they know the sender. Open rates in excess of 90%. Compare this to the results we’re seeing with blast email marketing.  It’s chalk and cheese!

With Email branding, your message gets there

The inboxes of your customers are as noisy as a kindergarten class. They are receiving emails on a daily basis from social media, your competitors, and other websites. Branded emails can help your business stand out from the competition. Using beautifully designed banners and signatures to spread your message is an effective way of getting higher click-through rates, delivering your message, and increasing ROI.

In fact, branded emails have been shown to increase open and click-through rates by as much as 42%. Need to deliver your message? Brand your email.

Branded emails are a magnet for lead nurturing

In much the same way as a magnet attracts the North and South poles, branded emails bring together businesses and their customers. They allow customers to find out more about your company, its values and stories as well as its products and services. It allows your customers to move further along their own personal buyer’s journey.

Now that email branding has facilitated the engagement of leads with your client’s products and services, it brings their customers a step closer for them to consider large and timely purchases. Branded emails that contain targeted and relevant content will be highly consumed by your potential leads.

Branded emails equals more customers

Because your leads are better educated and engaging in content that is highly relevant companies are experiencing higher click through rates which means more leads end up being converted into customers, and more customers end up making purchases. Did someone say ROI? We have your ROI right here.

An effective email branding strategy coupled with high quality content can significantly increase the ROI for your business.

The marketing agency viewpoint

Are clients breathing down your neck about how to increase ROI on their marketing efforts? Are you looking for a way to create more traffic to their sites and landing pages?

The good news is that you can help them take their marketing strategy to the next level without significant cost, complexity or more work for your agency.

Download our latest ebook; Extend the life of your campaigns here to find out how.

Robyn Woods-Child |  Managing Director

Connect with Robyn on LinkedIn

5 ways email meets B2B marketing challenges

B2B marketing has always thrown up its own set of patience-testing challenges. From reaching the right-decision makers to nurturing prospects through an often long and complex sales process, these challenges need to be met through the right choice of marketing channel.

While you’re deliberating whether your target will be more receptive to traditional or technology driven approaches, spare a thought for the channel that’s most likely in front of their eyes for most of the day – their everyday email.  Because eyes that may have long since become blind to the batch and blast of bulkmail are still very open to personalised one to one everyday email.

Which is why ‘email branding’ creatively branding your daily one to one business email with bespoke, interactive, trackable marketing banners and signatures – is a channel ideally suited to tackling the challenges facing B2B marketers.

But isn’t email a bit…boring?  Just because it’s not the latest AI or the shiniest new social channel, its effectiveness shouldn’t be overlooked.  Remember, it’s a channel you already own and which every employee uses every day, making it a particularly cost-conscious, smart way to market B2B.

While B2B prospects might ignore a bulk email campaign, they’ll always open an everyday email from a personal contact. What’s more, when it comes to click-through rates, email branding delivers four times more than bulk mailing, achieving 12% versus 2.7%.

B2B marketing is about personal interaction

It may be B2B but it’s all about people. When you extend your marketing mix to include email branding, you are reaching out to people you have a real relationship with – personal contacts. You can amend the email banners they see based on a conversation you had that morning.   It’s relevant, it’s immediate and it moves the relationship forward.

B2B campaigns need to persuade all parties in a complex decision process

Even on an email with the same content, email branding allows different recipients to be targeted with different banners, personalised to them and linked to the supporting information they need, so whilst the finance director receives a banner stressing ROI, the IT director receives one on system compatibility.

B2B campaigns need sales and marketing close together

Introducing email branding across your organisation can help achieve closer sales and marketing alignment with central control, enabling the sales team to retain control of their personal contacts, while the marketing team sees brand consistency and nurture-campaign content delivered with every email.

B2B campaigns need to harness the power of opinion-formers

Email branding banners are the perfect place to highlight an endorsing quote from an industry expert, link to a glowing review in a trade journal, or feature a client testimonial that directs them to a case study success story. In fact anything that makes their research easier and positively positions your brand.

B2B campaigns place importance on your company brand.

Whilst your campaign might be for your latest product or service, it’s your company brand that can give your customer the reassurance they need to purchase. Not only does branding every email consistently create a strong, unified brand image, it shows you’re in control which together can translate into that most important emotional connection – trust.

When it comes to B2B marketing, Rocketseed email branding is up to the challenge. To find out more about how Rocketseed email branding can get you up close and personal to your customers…

Jenny Bassett  |  Account Manager

Connect with Jenny on LinkedIn here

Microsoft Certification for Email Signatures – Big News for Us, Good News for You.

We’ve got a big announcement to make and we’re thrilled about it. And, as a Rocketseed customer (or future prospect), it’s good news for you too.

Microsoft has formally issued Rocketseed its certification for Windows Server!

It’s only fair that in true Oscar-night style, we thank everyone who made it possible, namely Janine Beard, Nasier Jaffer, Oliver Howe, Charles Oertel and the rest of the development team whose skill, hard work and patience have paid off with this certification.

So, what does it mean for you? Why is it important?

Well, perhaps Microsoft’s own blog puts it best “Technology consumers have come to rely on the Certified for Windows Server 2012 R2 logo (or badge) as a symbol of quality and best in class management of Windows Server datacenter apps.” And, of course, you’ll now be seeing this logo on all our marketing collateral (keep an eye out for it)

But it’s more than that…

Once again, Microsoft says it best – “Investing in certification translates to increased customer satisfaction”. That’s what we’re always looking for, and that’s why we’ve been committed to achieving this certification.

When it comes to any business offering SaaS or with a product involving IT and email, the key to user satisfaction, especially for enterprise clients, is security and peace of mind in terms of the Microsoft environment.

As Janine Beard, MD of Rocketseed Development, explains: “This certification proves that our product has passed all of the tests required by MS to ensure that it works correctly within their environment without any adverse results to their suite of products.  It further shows that the developed application adheres to their security standards and poses no security risks when installed.”

Without doubt, one of the key benefits here is client attitude towards R4E (Rocketseed For Exchange).  The application being MS approved means that the R4E plugin can now be installed into a client’s MS Environment with their IT administrators completely secure in the knowledge that it works harmoniously with server setups without impacting any of the software or posing any additional risks.

In a rapidly changing industry, you need high-quality applications you can trust for deployment in your private/public/hybrid clouds and IT professionals need apps they can trust to ensure their workloads are operating as planned. It’s exactly this trust that MS certification brings to Rocketseed.

In summary, being approved through this certification program offers compatibility with an upgraded test suite reflecting the platform improvements.

To end on a high note from Microsoft – “This program includes a number of certifications that include hundreds of tests and best practices with an emphasis on deployment, management, reliability, and security”.

That’s where the patience came in …it literally was 100’s of tests.

It was all worth it. See for yourself.

Damian Hamp-Adams  |  CEO

Connect with Damian on LinkedIn here

‘All Marketers Are Liars’ – Time To Get Personal

Well, according to Seth Godin, marketing guru.

What he’s really saying is that potential customers aren’t buying into the rhetoric anymore. They are looking for authenticity – something you get from a one-to-one conversation with a personal contact – it’s the trust that comes with the relationship.

There is a wealth of information available out there, over and above your official company collateral – from review sites to candid user videos to minute-by-minute social media feeds – all with something to say about your products and services and with the credibility of independence. Somehow you’ve got to break through the noise and get your message heard. Email branding does just that with the personal nature of the message and allows you to be agile – able to deliver the right message, at the right time, to the right person.

Let’s Get Practical

Getting started on anything new can be a bit daunting so we’ve put together our top 5 tips for running a successful email branding campaign.

1: Set your email branding goals

Are you hoping to achieve greater brand consistency? Do you want to elicit immediate customer feedback? Or perhaps get a market indicator on a forthcoming product? Whatever your goals, it’s important to define them upfront and decide the metrics. The results will not only prove your success, but give you valuable insight and guidance for future campaigns.

2: Audit your content

Evaluate your content in terms of your goals – look at what you’ve already got and determine what can be reused, which pieces have the relevance to help you deliver on your objectives. Does the content support the right stage of the customer journey? Where are the gaps? Where are you taking them to next?

3: Build a plan – The Customer Journey

Are you using email branding as part of an integrated campaign or a stand-alone medium? Either way, a banner lends itself to short headlines and simple design for maximum impact. Because it’s so easy to customise and execute, plan a series of banners to underpin a wider marketing effort or as a standalone campaign. It keeps the message fresh and relevant.

4: Integrate, integrate, integrate

Using all the functionality of the customisable, interactive and trackable banners and email signatures is the key to success. Ensure that your systems such as CRM, marketing automation and analytics engine are all integrated with the email branding tool. That way, you get the maximum information from your results for the minimum effort.

5: Review and test

Email branding is a perfect way to get feedback on which messages are resonating with your audience, in real-time. Automated reports can be delivered to your inbox. Banners can be applied using a keyword in the subject line. It lends itself well to testing messages prior to a full campaign launch perhaps segmenting by department or domain name. With on the fly reviewing you won’t only have the agility to get the best results but also a way to gather important market data that may affect the success of future campaigns.

Learn more about email branding in our new ebook.  It shows you how to ‘get personal’ with your email branding, with targeted, tailored brand messaging on every email you send to your personal contacts.  Always opened, and engaging, its beats ‘batch and blast’ bulk mail hands-down.

Tracey Adams  |  Account Director

Connect with Tracey on LinkedIn here

6 Benefits Of Email Branding For Internal Communications

Getting your employees on board and on brand is imperative and not just an exercise in ticking internal comms boxes. It’s about empowering them to become brand ambassadors.

It’s as simple as it sounds

Think about it – lots of emails are sent externally, but your employees communicate with each other using email multiple times a day – especially in medium to large sized companies. Each email sent employee-to-employee presents an opportunity to share your internal comms news, company announcements, marketing updates, HR policies and more.

6 reasons to brand internal company emails:

  1. Nurture employee satisfaction by inviting them to take part in polls, forums and social events, whilst tracking exactly who is taking part!
  2. Promote brand values with consistent email banners and signatures.
  3. Deliver essential HR and other company-wide announcements via document download direct from your email banner, whilst tracking who has engaged with the message.
  4. Connect staff who work in different time zones and locations with email banner messages that directly reach each work desk.
  5. Keep employees involved and up to date as soon as relevant news is released to get staff involved, engaged and enthused.
  6. Discover which company announcements resonate with staff (and which don’t) via fully trackable banners and click alerts.

We’re here to help

Providing knowledge and harnessing a sense of involvement will help your employees uphold your company’s brand values, be able to articulate what your goals are and remain inspired to drive the business forward. And if your employees feel valued, involved and loyal, we bet your customers will too! To get started, please contact us and one of the Rocketseed team will be in touch.

Tracey Adams | Account Director

Connect with Tracey on LinkedIn here